However, success isn't the only thing you'll find in the details. You'll also find stagnation, disagreement, meetings, and delays. These things can kill morale and lower your chances of success. How often have you found yourself stuck on a single design or code element for a whole day? How often have you realized that the progress you made today wasn't real progress? This happens when you focus on details too early in the process. There's plenty of time to be a perfectionist. Just do it later.
Don't worry about the size of your headline font in week one. You don't need to nail that perfect shade of green in week two. You don't need to move that "submit" button three pixels to the right in week three. Just get the stuff on the page for now. Then use it. Make sure it works. Later on you can adjust and perfect it. This vision led us to keep Basecamp as open and transparent as possible. Instead of limiting communication to within a firm, we gave clients access too. We thought less about permissions and more about encouraging all participants to take part.
A blog not only shows your app is alive, it makes your company seem more human. Again, don't be afraid to keep the tone friendly and personal. Small teams sometimes feel like they need to sound big and ultra-professional all the time. It's almost like a business version of the Napoleon Complex. Don't sweat sounding small. Revel in the fact that you can talk to customers like a friend.
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