10 Rules For Great Photograhy

Change is your best friend. The more expensive it is to make a change, the less likely you'll make it. And if your competitors can change faster than you, you're at a huge disadvantage. If change gets too expensive, you're dead.

Here's where staying lean really helps you out. The ability to change on a dime is one thing small teams have by default that big teams can never have. This is where the big guys envy the little guys. What might take a big team in a huge organization weeks to change may only take a day in a small, lean organization. That advantage is priceless. Cheap and fast changes are small's secret weapon.

A picture is a secret about a secret, the more it tells you the less you know.

And remember: All the cash, all the marketing, all the people in the world can't buy the agility you get from being small.
When it comes to web technology, change must be easy and cheap. If you can't change on the fly, you'll lose ground to someone who can. That's why you need to shoot for less mass.